Matthew Cullum Property Marketing

The property market is everchanging and the climate is constantly evolving. However, buying and selling property has always been a solid and reliable means to making profits, even if the market is going through a downturn. Many people are always seeking to build their property portfolios, whether it be through reputable developers or your average buyer and seller.

From experience, the most popular and widely used method to acquiring the funds in order to carry out projects, are through third party investors. The way this works is third party investors contribute to the overall cost of the site/property, and in return developers offer a fixed rate of return. One of the main reasons these types of raises are more popular than perhaps using a bank, is that banks a very difficult to deal with. If a property developer continually uses third party investors to fund their projects, this allows them to create a pool of investors, which then accelerates funding for future projects.

Not only has this method proven to be a much more effective way of raising funds, rather than going through a bank, but it also allows investors to make a favourable fixed rate of interest on their investment.

From looking at past performance patterns and trends, we tend to see a drop in the property market every 10 years or so, which is widely known by property developers. Developers and investors alike will also look to capitalise, once the dip hits its lowest point. That is when they will look to acquire and purchase properties, in the hope to maximise potential profits. Matthew Cullum Folkestone Property blog offers resources to help developers and property portfolio builders.

The appetite for purchasing properties with the view to renovate and sell them on, has never been so high as it is right now, if approached with caution and with the right tactic going in, one can always make a clear profit if done correctly.

Matthew Cullum Folkestone property blog understands buying and selling property can also bring stressful and challenging problems too, when building a property portfolio there will always be one or two occasions where you purchase the wrong plot or property. Perhaps the location wasn’t as affluent as you first imagined, or perhaps the renovation costs went far beyond the budget you had set aside. A good portion of people that buy and sell property usually have particular resources at their disposal, usually in the form of their own buildings and contractors who can complete the work which will prove to be more cost effective for the buyer.

If a developer is aiming to perhaps complete a project on a bigger scale, as oppose to purchasing one particular property on its own, they will often seek to acquire a large plot of land. Once planning permission has been granted, they may look to build and construct anything between 5-20 residential dwellings, which would maximise the potential profits. Depending on the size and quality of the builds, will depend on which type of clientele it will appeal to.

First time buyers will usually seek out a more affordable and fairly smaller sized property, with the view to start a family and then upgrade down the line. However, these collective new builds in favourable areas will always appeal to any buyer. Matthew Cullum Folkestone property can provide resources to new build developers.

The property market is constantly fluctuating, as every month is sees new and every evolving activity, this is applicable whether you are looking at 2-bedroom flats, all the way through to 5-6 bedroom luxury properties in affluent areas.

One of the major issues that has recently struck fear into property developers and the market as a whole, is Brexit. Many investors along with developers were entering into unknown territory as a far as Brexit was concerned, nobody quite knew the scale or the impact that Brexit would have. Since we have officially left the European union, the market seems to have settled and plateaued, giving confidence to not only UK investors and developers, but also overseas investors

Once the referendum result was finally implemented and we left the union, we saw a huge unprecedented surge in overseas investment into the UK property market. Matthew Cullum Folkestone property blog provides a full Brexit run down.

Ultimately paved the way for UK developers and investors to follow suit, which instilled the necessary confidence needed to give the market the boost it needed to get moving again. One of the most common reasons an average investor would look to own multiple properties on their portfolio, is to give themselves an income. If a property developer purchases multiple affordable house/flats in fairly respectable areas, they can look to charge anything from £600-£1200 per month location depending.

This gives them long term income with the added security of owning the properties, allowing them to sell them on in the future should they wish too, moving on to a bigger project and expanding their empire.

One of the biggest mistakes potential buyers make when they have decided they want to purchase or expand on their current portfolio, is rushing into a decision without thinking it through, there is no need to rush the process in any situation. There will always be properties on the market, its about making the right choice.

Many buyers in the past have made the mistake of rushing into purchasing a property with every intention of making it work, however without properly thinking it through, they may have made the wrong decision in terms of location, or the scale of the renovation work needing carried out. Matthew Cullum property blog provides unrivalled resources to developers and property buyers.

When we look at the property market as it stands now, the signs are starting to look far more promising compared to this time last year. The demand for UK property has far exceeded almost all experts predictions, which if it continues the property market should be in good stead for the foreseeable future.

Matthew Cullum property blog

Buyer appetite has steadily grown since 2017, giving investors and developers real confidence moving forward in terms of constructing new developments big and small alike. Now what needs to happen is that momentum must continue if the surge is to be propelled into the next few years, giving peace of mind for homeowners and also developers. Regardless of the recent Brexit set back, the UK remains and continues to be an attractive location for overseas clients to purchase property, this is evident in the recent surge of capital being injected into the UK property market as mentioned above.

One of the biggest and major concerns facing our country in terms of the property market, remains to be the lack of affordable housing. Many property developers have been trying to focus more so on the construction of affordable homes, which are in extreme high demand, especially with first time buyers. We have seen a surge in the amount of developers looking to go down this route, along with the build of purpose-built student accommodation, which there is a serious lack of, especially in and around the cities where the universities are located. Students are flocking to universities to expand on their education but are faced with the dilemma of not being able to find a place to stay, more to the point within a reasonable catchment area of their university.

The government have pledged to rectify this problem with promises of over 500,000 new builds over the next 2 years, however this hasn’t stopped private developers from capitalising on this. They continue to construct and build new affordable homes, as they see this as a gap in the market which they want to maximise profits on.

One of the bigger drawbacks that investors face when purchasing multiple properties, who then wish to potentially rent them out to private tenants, is the upkeep.

Landlords not only have to maintain each and every property to a legally required standard, they have to ensure that they are always on hand should any one of the tenants have a query or something that needs rectifying in an emergency situation. This can be anything from a boiler breakdown, to an electrical failure, to a leak.

Another element to private tenanting that a landlord face, is the vetting of the potential renters. There are a lot of private landlords in this country who will allow renters to inhabit their property without the necessary checks, which end up being a nightmare for the home owner. There are cases where the tenants do not properly look after the properties and effectively abuse the interior, which can occasionally fall on the landlords shoulders to rectify out of their own pockets.

Any property acquisition manager will tell you that a major factor one has to consider when looking to purchase property, is location. A fairly sizable and relatively pleasant property placed in the heart of a bustling city will be valued far higher than a bigger property with more bedrooms, in a run down area with no local amenities’. A factor often overlooked by potential buyers.

Marketing

Brand awareness is one of the most effective and instantly recognisable features any company could want, when looking to advertise to the general public. Many people associate certain brand logos with a service instantly, on many occasions a picture of a logo or brand could easily be identified by many consumers the world over.

Marketing is constantly evolving, with every new technological advancement, marketing must move with it, if a company does not, then it gets left behind.

Before technology played a part in online media and advertising, companies would have to reach audiences through newspaper adverts, billboards and tv advertising. These are still an effective means of reaching the public, however in today’s world, digital advertisement has proven far more effective. Since the social media phenomenon has reach new heights, with over ¾ of the world’s population in some way shape or form using it, this has become the primary direction companies focus on to reach new audiences.

Marketing strategies vary, it is important that your business moves with the times as well as your marketing plan and consumer needs. Many companies use third party marketing firms which can accelerate and amplify advertising campaign’s, making it a step by step process, easily understood by even the novice business owner.

Each and every business generally look to offer something unique to consumers, many companies can be offering the same service, but each company will try and offer something different to their rival in an attempt to entice new business to them.

An effective method of drawing new business is offering unique one time offers to new clients, whether it be a reduced rate on insurance, or a fixed monetary sum for switching accounts. These are all forms of marketing, most of the time being extremely effective. One of the more recent versions of modern advertising through the social media channels is paying celebrities to endorse their products, which is inescapable once you are made aware of it.

With all of the most popular applications such as: Instagram, snapchat, Facebook and twitter to name a few, you will find yourself subconsciously bombarded with company products endorsed through well-known public figures, this has proven to be one of the most effective avenues for company advertisement.

If a company is looking to offer a bespoke service regardless of what it may be, they will often use third party lead generation service. They can specify to the generation company what service they wish to offer, which they can then then build a landing page to be mass marketed to the general public. The landing page will usually contain key features of what’s being offered if a potential client wishes to find out more, they can input their personal information into the relevant pages, which is then sent to the company, allowing them to call or email the client with further information, this is one of the most effective forms of gaining new business.

The reason for this is that the client who has provided their information has good idea of what’s being offered, as they have looked through the landing page already.

In order to keep old consumers interested in the new and improved marketing techniques, you must ensure that they are kept in the loop too. The method would be to call old clients and talk them through step by step of how social media works and how it can keep them up to date with any production, this way they we will feel they are getting something for free; your time, a bond with yourself as well as a basic understanding of how this new digital promotion works.

Television is still a great way to advertise as well as word of mouth, especially for older clients, however the internet reaches a wider audience and seems the way forward for all modern-day businesses. The key to marketing would be for a business to merge all three advertising platforms together, that way you will have the ultimate promotion pack. Communication plays a major role in marketing too; you are able to build an emotional bond with the client and convey your brands values on a personal level. If you have a sales background this will be something that you are aware of and should come naturally to you.

Television, social media, print media, mobiles and internet all serve as marketing tools. Most people own a mobile phone, this is a great way to reach clients and advertise new products with an enticing promotional text message. When clients visit your website, you can give them the option to subscribe to promotional emails or text messages, this can be done in small print and most people will just tick the box without a thought.

Business owners are always consciously trying to stay up to date with the latest digital trends, notably with the surge in clothing lines. Due to the popularity of the reality tv shows such as love island and Geordie shore, these shows have appealed massively to the younger generation, most of which all use social media apps.

Clothing lines and fashion companies have clamoured to attract and sign up the latest ‘celebrity’ to promote their products, safe in the knowledge that it will reach the widest possible audience off the back of the popular TV shows. A huge factor that business owners face, especially novice business owners, is cashflow. Immediate cash injections from new clientele enables them to grow and expand in a far quicker manner, this is why social media advertising has helped new starting businesses not only stay afloat in their first few years of trading, but to flourish.

Every business requires a USP in order to offer something that hasn’t been or isn’t being offered by anybody else. A unique selling point must fulfil a service or offer a service that nobody else can offer, this will be the make or break for many companies. In this day and age, many companies look to provide a product or service which has been imitated, many of which will fail. A business, no matter what sector is operates within, takes many years of hard work to build. Firstly, the business needs to understand and recognise which route they wish to go down, once this has been established, then comes the building of the brand.

Building a brand takes time, it takes reputation. One just needs to look at some of the most recognisable brand’s/logos worldwide, and the affect it can have with consumers. Some of the most renowned fast food chains could be easily identified by the vast majority of the general public, if asked.

If a company is looking to establish itself as a major player in any sector, they need to have a target and a purpose. A product or service which is unique to them.

In order to expand on your business, you will need to come up with new and invective ideas in order to do so, always adding new services and products to the mix. Find out which products and services your clients want then and then how much they will pay for them; always ensure you make a profit.

Business analysis is another factor to the into account, create graphs and profit margins for your own piece of mind. This gives you an insight into what works for your company and what doesn’t. From the information given from said graphs and profit margins you well then have a greater knowledge of how to drive your business forward.

There are many platforms out there that are accessible for free, you won’t need to pay a fortune to have a CRM. Business management apps such as Asana or HubSpot are there to help communication and organisation within a business.

The other way to grow a business is to merge with another well-established business, providing all parties involved are happy and content with the terms and conditions, this could potentially accelerate a joint venture significantly.

When we find within certain sectors offering similar services, if a merger. This can make a lot of financial sense as if you have two competing companies offering the same product to the public, a merge will almost always sweep up the majority of the market share.

Other examples of this, although not exactly the same are in cases where Mark Zuckerberg, founder and owner of Facebook decides to buy out its operating rivals.

An example of this is WhatsApp, which Facebook purchased for $16 billion, this ensured Facebooks long term foothold within the instant messaging arena.

Another example of Facebooks dominance is their purchase of Instagram for the tidy sum of $1 billion, by doing so, they consumed and eradicated any potential competition from the company in the years ahead. The key to Facebooks longevity is its ability to foresee potential threats to its profits, and ensuring it dominates by buying them out.

Economy and business

The economy is the biggest and most fundamental system in any government, without it, society wouldn’t be able to advance or progress. Infrastructure, transport, retail and goods services, these are just some of the most important sectors we all have come to rely on within our society.

Every business big or small within society all contribute to the working order of the economy, money paid through services being transferred between consumer and business all get pumped back into the economy through the taxing system.

Through our collective taxes, the government is then in charge of using that capital to spend in areas within society that make our lives easier. Healthcare is one of the major elements consistently relied upon, without our taxes, our universal healthcare system which people rely upon on a daily basis, would crumble.

Small business in a society are the backbone of any economy, through consistent daily trade, the economy remains a well-oiled machine. Technology now plays a huge part when it comes to the day to day running of any business, whether it be a tradesman or an office worker, we as a society have become totally dependent on technology, it makes our lives easier and simpler in everyday life.

Without a well-functioning economy, the quality of life that so many of us have come to expect would be heavily effected, leading to a much lower standard of living.

The school system in our society ensures that each and every child and young adult are educated to a high standard, in order to give them the best chance of acquiring the best job possible. We are always conditioned and prepared to work, thus funding the economy.

Another thing that drives innovation and new ideas is competition and obviously, the monetary potential. Without a carrot to entice and propel pioneering ideas, there would be no progression. We would have all of the amazing inventions or technological gadgets we have all come to rely on.

If you have two large business offering the same or similar services or products, naturally they will try to invent new and interesting features to widen their consumer share, and the consumer is the one who benefits the most. For example, if we first look at Apple and Samsung, they both offer mobile phones and gadgets. They are both extremely popular and well-known brands, however they are both competing to take the largest share of the market through their latest upgrades and releases. What obviously follows is that both companies will look to innovate and create new ideas in order to entice not only new business, but retain current customers too.

This is a constant battle that each and every company who are competing have to stay up to date with, if they take their foot off the gas or become complacent, they may fall behind and lose a huge share of the market.

With businesses comes employment to the masses, every person needs to work in order to have a decent quality of life, and provide for themselves and their families. This is why each and every business, big or small is the absolute foundation of any economy.

Without business, we would have no employment, without employment we would have no jobs and without jobs, there would be no taxes being paid into the system to fund the economy.

We the general public trust our government officials to spend the money correctly within society, to ensure that our roads are kept maintained, the transport system is well managed, and the NHS is properly and consistently funded.

There are of course, different ways for economies to be funded, here in the West, we work on a capitalistic system. This is where the economic and political system is generally privately owned as oppose to be state owned. This allows and encourages any one person, with a business or new idea to thrive and prosper without any capped potential earnings. One can become a millionare if their product is well received and mass bought by the public. Examples of this are such well known entrepreneurs as Alan Sugar and Elon Musk. Alan Sugar innovated and pioneered some of the very first household desktop computers, which proved to be extremely popular in the early 1980’s.

From starting this business, and the demand he created by doing so, he has gone on to become a billionaire, something that capitalism has made possible. Elon Musk has also become a billionaire through his firm Tesla, an electric car manufacturing business and more recently his Space X – a space exploration company.

Both of these entrepreneurs employ thousands of staff, giving thousands of people the opportunity to build and maintain a good quality of life for their families. Businesses are absolutely essential to the stability of our society, and economy as a whole.

Without a well functioning economy, society would be extremely disorganised and chaotic, law and order would break down as it would be survival of the fittest. It gives stability and a very good standard of living to each and every person willing to work for it. If we look at one element of our society, the national health service, one of the greatest creations ever to be implemented in a society. This guarantees consistent and quality healthcare at the point of use for each and every member of our society within the united Kingdom. This amazing system is only made possible through a well-managed and maintained economy, which is funded through the taxes of the people

Health and healthcare are considered one of, if not the most important elements of any society, life being the most precious thing. This is why the NHS continues to be properly funded by each and every working member of society, which the majority of society would happily fund freely due to the importance of the service being offered.

There are different tax brackets depending on one’s earnings, of course. The more one earns per annum, the more they must contribute towards taxes. This is the fairest way to ensure everybody is paying their fair share. This ensures that everybody is treated fairly and at the same time maximises potential tax funding for our public services. The carrot for any potential worker is obviously the capacity to earn money, people obviously wouldn’t get out of bed and to work for free. So, since the dawn of time, Human beings have always used a form of currency in exchange for either goods or services, this is absolutely crucial and necessary for a society to operate consistently. Without the enticement of something of value i.e money, there would be no societal productivity and we wouldn’t have any of the services and goods we have come tom rely heavily upon.

At one time in history, Salt was used as currency, the same way we use Money in todays world, it was the exact equivalent. This is obviously a clear indication that there must be a form of currency within a society in order for there to be progression and to ensure the services we rely upon, are consistently maintained for many years into the future

Every person from the moment they grow, are educated to a standard and are then moved gradually out into the world to find work. Some go straight into any job they can find, some start their own businesses but some continue to higher education or to train in a particular field to gain a skill or trade. Everybody wants to potentially earn as much as they can in the future, so they are eager to gain these skills and attain this employment in the hope they can maximise their potential earnings.

The financial reward is the most fundamental incentive to any properly working society. Another important reason to have a strong working economy is being able to care for the most vulnerable in our society. Without the proper funding in the benefits system, disabled or elderly members of society wouldn’t have the support they need in order to lead good quality lives. They are simply either unable to physically work, or are of course too old to work.

In certain countries, namely China, they work on a totally different political system to the west’ capitalistic government. They work on a communist framework which effectively means that everything is basically state owned. Communism doesn’t allow any one person, regardless of their talent or skills to earn more than they either need, or than anybody else. It works on the notion that the government will ensure that any one person will only receive what they need, rather than allowing a person to become a millionaire or indeed billionaire.

Generally speaking, communism has never worked successfully in its truest form, it will usually collapse over a long period of time. So what ends up happening with any communistic run government, they will eventually water down the rules basically, and find a compromise.

To summarise, the economy is absolutely essential to a properly functioning government, no matter what political persuasion the country adheres too. For as long as any country has a well funded economy, that country should prosper and ensure that each and every service the citizens have become reliant upon, will continue to operate for the future ahead. Visit: 

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